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- Link: Digital Marketing Specialist from eToro
- Dates: All year 2019.
- Job location: China.
- Job description: Perform day-to-day management and execution of paid search and social campaigns. Execute tests, collect and analyze data, identify trends and insights. Create new search and social campaigns. Work with team to brainstorm creative direction and messaging relevant to target audience. Research and analyze competitor advertising links and find opportunities to test new marketing channels. Work with the tech team to ensure SEO best practices are properly implemented on newly developed code. Work with editorial and marketing teams to drive SEO. Recommend changes to website architecture, content, linking and other factors to improve SEO.
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