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- Link:Head of Acquisition Americas from GAIN Capital Group
- Dates: All year 2019.
- Job location: New York City, USA.
- Job description: Report to VP of Marketing. Develop the acquisition strategy for all regional brands. Implement the Client Acquisition plan. Develop and plan marketing budget, acquisition campaigns, targeting strategies and audience. Work within regional marketing team to plan marketing activities and promotions. Manage relationships with internal teams and stakeholders. Manage relationships with global counterparts. Create strategic planning documents. Be responsible for end to end acquisition metrics. Develop and implement content campaigns, creative assets and promotional activities. Conduct regular competitor analysis and benchmarking reporting. Manage the development of campaign collateral creative and production. Develop a framework for tracking and measurement. Develop optimized acquisition channels. Manage acquisition budget with Finance. Work to identify risks and enhance control across the business.
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