🎁 GAIN Capital Group | Senior Manager, Customer Lifecycle Marketing

  • Link: Senior Manager, Customer Lifecycle Marketing from GAIN Capital Group

  • Dates: Until December 31, 2018.
  • Job location: Bedminster, NJ.
  • Job description: Create best in class customer journeys. Identify places in the customer journey where customers disengage, develop strategies to retain and win back customers. Drive continued optimization and evolution of the customer journey. Leverage our customer segmentation model to advance automation & event triggered marketing capabilities. Deliver monthly reports. Conduct ongoing A/B testing for optimization. Work with marketing, product, technology and BI teams to advance systems and data/tech requirements.