🎁 eToro | Data Scientist, Marketing Automation


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  • Link: Data Scientist, Marketing Automation from eToro

  • Dates: All year 2019.
  • Job location: USA.
  • Job description: Build scenario planning models to inform optimal media spend and channel allocation by product, forecast the business outcome. Translate analytical insights and results to stakeholders with recommendations for improvements. Create algorithms and strategies on vertically integrated digital marketing platform. Develop model and machine learning algorithms. Drive deep lead and user analysis with a focus on predicting and improving member LTV. Integrate data from various outbound and inbound touch points to understand consumer journey to inform audience targeting and re-targeting. Filter and "clean" data by reviewing reports, printouts and performance indicators. Locate and define new process improvement opportunities.