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- Link: Senior Search Engine Marketing Specialist from Questrade
- Dates: All year 2019.
- Job location: Toronto, Canada.
- Job description: Drive new client acquisition through search engine marketing focusing on optimizing acquisition metrics such as cost per lead, conversion rates, cost per acquisition, and ROAS by channel and campaign. Lead search marketing programs to drive new client acquisition across Questrade’s lines of businesses to meet business targets, plan and execute paid search campaigns within specified budgets. Develop and execute campaigns to generate qualified leads and deliver continuous growth and improvement. Perform day to day management and optimization of paid search program and support digital marketing programs. Work with stakeholders and partners to execute against strategies to realize identified goals.
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