🎁 GAIN Capital Group | Customer Life Cycle Marketing

  • Link: Customer Life Cycle Marketing from GAIN Capital Group

  • Dates: All year 2018.
  • Job location: Bedminster, NJ.
  • Job description: Create best in class customer journeys considering and leveraging appropriate channels. Team up with insights and web analytics areas to identify places in the customer journey where customers disengage, develop strategies to identify, retain, and win back customers. Drive continued optimization and evolution of the customer journey. Advance the automation & event triggered marketing capabilities. Work with stakeholders across Marketing, Client Management, Sales, Product Delivery and Engineering teams. Deliver monthly reports. Conduct ongoing A/B testing.


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